Is Your Website "Press Release Ready"?

Whether you're new to PR or have been sending releases for

years, it's a good idea to make sure your website is "press

ready."

The bottom line: make it easy for reporters to give you

good press.

The best way to do this is to set up separate area on your

site for "Press." In a recent article in our PR Fuel

newsletter titled "Make Room for the Press on Your Website,"

Karen Baxter urges you to include the following ...

1. Background information on your company, short bios,

contact names, email addresses and phone numbers for

reporters to make follow up calls. This is very important.

2. News clippings of good press coverage you've received in

the past.

3. If you've put out press releases before, make the most

recent ones visible on the page and offer access to an

archive of the older ones.

4. If you've never put out a press release before, include

newsworthy information about your company here in a format

that resembles a press release. Make reporters feel

comfortable.

Not only will you be making it easier for reporters to give

you good press, but you'll also save time and money by

cutting down the number of phone inquiries your people will

have to field and the number of press kits you'll have to

mail out.

And an added benefit? Free search engine optimization.

Search engine spiders weigh the content found on each page

and look for heavy keyword usage. Once you start including

your press releases, which should be chock-full of keywords

related to your business, you should see those pages enter

the search engine results page. Free search engine

marketing!

But first you need a press release. If you need help

writing a press release or just want to have an editor

review what you've written, hit reply and request to

schedule a free ten minute call. No strings.

Don't give up,

Mickie Kennedy
Founder, eReleases.com
CEO, eReleases.com & Press-Release-Writing.com

http://www.ereleases.com
http://www.press-release-writing.com

Toll Free: 800.990.5545
Phone: 410.931.2966

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PS: Have you heard about the Party Hat Controversy

at eReleases? Read on:

http://www.ereleases.com/prfuel/party-hats-required/

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