(The Hosting News) – A total of 46 percent of British consumers have cancelled plans to spend with a small business after finding a poor quality website, according to research released today by 1&1 Internet Ltd, www.1and1.co.uk, a global leader amongst web hosts. From a study of more than 1800 UK adults, 37 percent have walked away completely whilst a further 9 per cent have opted to spend less as a direct result. Many consumers feel that small business websites today are mostly unattractive and often contain errors. Whilst 1 in 3 consumers are willing to provide valuable feedback to business owners, a further study of small firms finds that half have never asked clients about their experiences of using their website.
The majority of UK businesses have now taken steps to launch a website and battle for valuable online visibility. However, 1&1’s ’2011 Digital High Street Audit’(1) finds worryingly low levels of consumer satisfaction with the small business websites available to them. The risk to firms from providing a bad online experience is clear
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