Here in the Bay Area, hundreds of lesser-known startups have plans for massive hiring growth this year. That’s always a challenge, but even greater when hiring for positions that didn't exist three years ago. How do you find experienced employees for a completely new industry?
Many fast growing companies in emerging industries, such as social gaming, green tech, cloud technologies, and mobile development are experiencing the same thing. It's a problem created by successful innovators. By 2015, 60% of new jobs being created will require skills only held by 20% of the population, according to a report from the American Society for Training and Development.
So how do you hire hundreds of commu nity managers, super moderators, gaming producers and social media marketing specialists when there just aren't enough qualified people looking for work?
"We Need Another You"
Traditional methods such as posting a job listing on your company website or on a job board will get you a wide variety and large quantity of applicants with varying qualifications. Frankly, it can be a crapshoot.
The alternative approach boils down to an executive or manager speaking with one of their most valued employees and saying, "We just created this new position and there aren't a lot of people out there with the qualifications for it. We need someone with your skill set and qualities; we need another you! Do you know anyone?"
This type of conversation has been going on for years because employee referrals generate hires who frequently become productive more quickly, stay with a company longer and perform better. And employees tend to refer those contacts who they believe can...
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