Sports Authority has teamed up with Foursquare to help support the fight against breast cancer at the 15th Winter X Games, which run from today until January 30. Sports Authority has promised to donate $1 for every checkin to “Sports Authority at Winter X Games” at Buttermilk Mountain in Aspen, Colo. The money will go to Boarding for Breast Cancer, one of Sports Authority’s non-profit partners. Sports Authority will donate up to $1,000 per day until the games end.
Although the X Games weren’t involved in planning the campaign, the games have long been proponents of giving back, including the “Get Caught Recycling” initiative.
Given the popularity of the X Games — an annual tournament similar to an Olympics for extreme sports like skateboarding, freestyle motocross and snowboarding — it’s likely that Sports Authority will hit its $1,000 cap each day. Despite its trappings, the campaign is actually similar to traditional types of fundraising. Social media isn’t integrated so much as it’s a way for Sports Authority to track how much it needs to donate. The question is whether Sports Authority could raise more money and spread awareness by better integrating social media tools.
One step in the right direction is the use of the #Xcellent hashtag to create a larger conversation and community around breast cancer awareness.
Will you participate or check in? Do you think Foursquare is popular enough to pilot a campaign like this? Sound off in the comments below.
More About: boarding for breast cancer, Breast Cancer, cancer, ESPN, foursquare, social good, social media, sports authority, x games
For more Social Good...
0 comments:
Post a Comment