A promotion from CBS for the new show Chaos will reward would-be spies with free drinks and possibly a free iPad for following a SCVNGR game based on the show. Operation Chaos begins Saturday with a challenge called “You May Call Me” that gives away a cup of coffee at Austin Java City Hall for those who create an alias for themselves.
At Maggie Mae’s on Sixth Street, players can get a free drink by naming their signature cocktail. Those who complete any of the challenges will also be entered to win an iPad. A full list of the challenges can be found here.
Chaos, a comedic drama about CIA spies, premieres April 1. Typically, location-based promotions don’t have a direct application to TV show premieres, but SXSW represents a rare opportunity to have lots of social media influencers in one place. In fact, CBS claims that it is the first network to launch a promotion on SCVNGR. Bravo, however, ran a promotion with Foursquare last January and then another for New Year’s Eve.
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