The contrarian mobile photo-sharing service with a 50-friends limit is not so contrarian anymore; it has caved to popular demand from users and introduced Facebook sharing.
Path application users can now automatically post photos and videos to their Facebook wall, either publicly for all friends to see, or with designated privacy settings in place so that only Facebook friends on Path see the status updates.
Also new are Path Lenses and Path Premium Lenses. Lenses, much like the filters or effects in Hipstamatic, Picplz or Instagram, offer users a quick way to stylize their photos and videos. There’s a total of seven lenses bei ng released today. Pro, Ansel, Instant and Diana lenses are free, while Old Time, The Grid (above) and 8-Bit are premium lenses that will cost $0.99 apiece.
“We'll be releasing new Lenses and Premium Lenses all the time,” says Path co-founder Dave Morin. “We're excited about what this new technology enables.”
Path has also included a friend recommendation service and new activity-viewing features into the 1.5 release. The Path Activity feature provides a real-time view of reactions — emotions and comments — from friends, and the FriendRank recommendation service suggests users’ top five Facebook friends.
Despite touting more than 3 million shared moments, version 1.5 speaks to Path’s previous shortcomings in the sharing department and user on-boarding process. The Facebook sharing feature and the lenses are necessary additions that should help the startup stay competitive in a mobile photo-sharing war that shows no signs of...
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