by Frederick Townes
Whether you’re planning the launch of your first site, or wondering why your site counter is actually moving backward, stop. You need a strategy to promote your site to search engines and to visitors. A plan of action based on five key factors, all of which should be weighed carefully before you take another step. Here are the five, most important considerations in the development of any search engine promotion.
1. The Site’s Objectives
What are your expectations for the website? These will usually point you to the site’s objectives. In the case of commercial sites, the broad objective is straightforward ÃÂ
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