Here's the preview, click hereIt's the same authors as "MADE TO STICK" the runaway bestseller in both message and story telling.
It looks like unlike Daniel Pink's new book "DRIVE" -- this one is written in the same engaging style!
Note: Daniel, I was crying tears at the technical part of "DRIVE" book, I'm so sorry that part was extremely hard to read. "Behavioral etc?"
So back to SWITCH -- I'm getting it pre-ordered. It's about how to become successful by copying others who are successful - but written in a thought-provoking manner.
So how about you? You getting that book? I'm not waiting for the bookstores to carry it, I'm getting it via AMAZON Bookstore.
Just to be clear, I purchased MADE TO STICK years ago. I've now reread it many times, emailed Dan Heath - one of the authors and got a reply too!
I get all of Daniel Pink's books but this one - Drive is a bit too technical for me. Don't worry, I'm not done with it yet. Maybe the chapter on behavioral experiments is the only bad egg. But yes I did buy Drive in the Philippines.
SWITCH -however looks to be the worthy followup to MADE TO STICK - a great book that I even created a whole 3 hour seminar about it and presented it inside my -then company - for free - so people can learn how to communicate better. Yes, I asked Dan Heath about that and he was happy that I was applying it in the corporate world. So here. Let's see who makes SWITCH appear in the Philippines first, the bookstores or my online order via AMAZON. Again if you want to READ an excerpt of the book
it's here. Don't forget to click on the book above (the picture of a SWITCH) when you buy online!
