Is Applegirl002 Fake or Real Talent? + The Music Apps she used + Marketing Analysis
Just last week, two videos of a Korean girl (speaking in Japanese, Korean and English) using 3-4 apple iphones (why not ipod touches?) and singing Lady Gaga's Poker Face and Beyonce's Irreplaceable.
She's pretty and pretty talented too. I don't have most of the apps she used (except for the nalog synthesizer and that's one's free). She mounted the iphones on a synth-like aluminum bar - just like synths and proceeded to tap the drums, keyboards, beat and effects. Plus her microphone is a another iphone with a vocoder like microphone app. She was probably using "Vocoder Lite" app. No. I tried it. It records then plays back. Not like a microphone app with effects. (If you're wondering why I know these things, I read the liner notes on most CCM albums (back in the day when pirating was next to impossible). I recall seeing "vocoder" in an old Twila Paris and a Tricia Amper cassette. There. Dated, as Peter told me the other day..
Beatmaker App is $19.95. It was the only app mentioned that was well enunciated.
What's clever about applegirl002 (http://www.youtube.com/user/applegirl002) is that it can only work if:
1. All the apps used (beat and rhythm) have record and playback.
2. There's a 2nd camera person in there, but in the first part of the video, it appears as if Applegirl002 is the one who turned on the video. Check her out moving from the screen to her "stage". Then eventually the camera shows 2 hands playing. So who's operating the cam?
3. Her dress, throw pillows all have apples, which means this Korean girl is probably really obsessed with Apple or this is a subtle ad for Iphone Music apps.
Watch. Marvel and Judge. Is this real talent, or lonelygirl16 "staged". She's pretty though and this Youtube channel is just shy of 700,000 views. Imagine if the mentioned app names where clearer, what kinda sales would that translate to? I'm sure by the end of the week, these 2 videos will exceed 1 million views each.
What lesson for the marketer? If you wanna make a splash, use UNKNOWN TALENT doing something unusual for your product/brand/service. Like applegirl002. Of course, kerygma magazine cover maker and photographer - a pretty face - only makes it more viral than it already is!
Note: I detect chinese too, did I hear that right? Comment on what you think!
Just last week, two videos of a Korean girl (speaking in Japanese, Korean and English) using 3-4 apple iphones (why not ipod touches?) and singing Lady Gaga's Poker Face and Beyonce's Irreplaceable.
She's pretty and pretty talented too. I don't have most of the apps she used (except for the nalog synthesizer and that's one's free). She mounted the iphones on a synth-like aluminum bar - just like synths and proceeded to tap the drums, keyboards, beat and effects. Plus her microphone is a another iphone with a vocoder like microphone app. She was probably using "Vocoder Lite" app. No. I tried it. It records then plays back. Not like a microphone app with effects. (If you're wondering why I know these things, I read the liner notes on most CCM albums (back in the day when pirating was next to impossible). I recall seeing "vocoder" in an old Twila Paris and a Tricia Amper cassette. There. Dated, as Peter told me the other day..
Beatmaker App is $19.95. It was the only app mentioned that was well enunciated.
What's clever about applegirl002 (http://www.youtube.com/user/applegirl002) is that it can only work if:
1. All the apps used (beat and rhythm) have record and playback.
2. There's a 2nd camera person in there, but in the first part of the video, it appears as if Applegirl002 is the one who turned on the video. Check her out moving from the screen to her "stage". Then eventually the camera shows 2 hands playing. So who's operating the cam?
3. Her dress, throw pillows all have apples, which means this Korean girl is probably really obsessed with Apple or this is a subtle ad for Iphone Music apps.
Watch. Marvel and Judge. Is this real talent, or lonelygirl16 "staged". She's pretty though and this Youtube channel is just shy of 700,000 views. Imagine if the mentioned app names where clearer, what kinda sales would that translate to? I'm sure by the end of the week, these 2 videos will exceed 1 million views each.
What lesson for the marketer? If you wanna make a splash, use UNKNOWN TALENT doing something unusual for your product/brand/service. Like applegirl002. Of course, kerygma magazine cover maker and photographer - a pretty face - only makes it more viral than it already is!
Note: I detect chinese too, did I hear that right? Comment on what you think!
