According to this article: There's a product that can make "Phone Empowered as Mobile Emergency Command Device; IT Alerts, Business Continuity, Disaster Recovery, CRM and Other Important Enterprise Notifications Can Be Initiated and Managed With the Touch of a Screen". Yes it's very long. Too long. It says this further: "MIR3's iPhone interface also functions as an automated mobile command dashboard that allows executives to instantly notify and initiate live voice conferences among the appropriate response-team members, and access MIR3's real-time reporting features to track notifications and responses on their iPhone." I smell a FAKE AD. Remember GAMES magazines used to run these? You look for the product that does not exist. This press released sounds like it's cookie cutter...