Here's a curious post from the American Express Forum on how programmers could write an error message and their role in marketing.Case in point: I’ve worked closely with a well known software firm that spends millions on marketing programs that do a very good job of convincing consumers to buy their products. Once those products are in the hands of customers, however, that marketing spend ends. But the conversation has just begun – the customer not only installs the software, he or she then interacts with the product again and again, often multiple times a day. And sometimes the customer sees an error message. And while the software company doesn’t see it that way, that error message is marketing. Unfortunately, that message is written by a programmer, and it fails to do anything...
