AMEX FORUM on role of programmers and marketing

Here's a curious post from the American Express Forum on how programmers could write an error message and their role in marketing.

Case in point: I’ve worked closely with a well known software firm that spends millions on marketing programs that do a very good job of convincing consumers to buy their products. Once those products are in the hands of customers, however, that marketing spend ends. But the conversation has just begun – the customer not only installs the software, he or she then interacts with the product again and again, often multiple times a day.  And sometimes the customer sees an error message.

And while the software company doesn’t see it that way, that error message is marketing.  Unfortunately, that message is written by a programmer, and it fails to do anything but irritate the customer.

So my American Express Programmer friends, are you listening to what people in the company are saying?

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Posted in: amex,marketing