I'll be the first to admit I don't know much about how to market children's books, so I am thrilled to have Melissa Williams share her expertise in this guest post.
Children's authors are always looking for ways to get their books into the hands of their audience . . . the children! Advocates for literacy hold the key to every door in this business, so naturally school visits are the number one way to reach your young readers and sell children's books. When developing your marketing strategy, don't forget the obvious, your "think outside the box" attitude and always plan ahead. When doing your research, librarians, teachers, and principals should become your best friends. You should be working and collaborating with them before your book even goes to print.
Build Your Visibility
To establish your credibility and visibility to market children's books, start by joining organizations and attending literary conferences. Present yourself to teachers and librarians at local and national library conferences by becoming a speaker.
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