Paving the Way for E-book Production and Beyond: A Practical Approach to Digital-First

Paving the Way for E-book Production and Beyond: A Practical Approach to Digital-First Tuesday, May 4, 2010 2:00 p.m. ET/11:00 a.m. PT Most publishers are missing the opportunity to tap the increasing marketing momentum around e-books. Are you? Publishers must reinvent their production operations from print-first to digital-first, in order to fully leverage the revenue potential offered in this new age of mobile content delivery and on-demand, custom publishing. Join three digital publishing gurus for an interactive, 60-minute event and learn how to reinvent your production operations to bring products to market faster and more profitably. The webcast will specifically address: How and why to re-engineer production processes from print-first to digital-first Creating, reviewing, revising, publishing and delivering content through multiple channels The need for looking at publishing holistically rather than discrete steps bandaged together, aka multichannel publishing. Sponsored by Aptara For more information and to register, click here. Can't make it on May 4? No problem! Publishing Business Group webinars are archived for 90 days after the live event. Click here, to register and get access to this webinar on-demand.   SPEAKERS Angela James Executive Editor Carina Press Jenny Bullough Manager of Digital Content Harlequin Joe Gollner Chief Solutions Architect Stilo International MODERATOR Noelle Skodzinski Editorial Director Book Business

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