The rapper, or at least an animated version, will appear in an ad showing a “typical day” in his life. The video from the ad hasn’t been posted, but a rep for Mekanism, the production company that created it, said there’s a chance that a teaser for the ad might be posted.
The ad is Eminem’s first product endorsement. According to The New York Post, the rap star is getting more than $1 million for the ad. The going rate for a 30-second Super Bowl buy this year is around $3 million.
About a decade ago, Lipton Brisk ran claymation-like animated ads featuring various celebs, including one featuring Danny DeVito that ran during the 2002 Super Bowl. More recently, the PepsiCo brand brought back the use of animated celebs with ads featuring Ozzy Osbourne and Danny Trejo.
More About: advertising, eminem, Lipton brisk, Super Bowl ads
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