The rumor was first reported by Cnet Monday afternoon. People familiar with the matter have confirmed that a commenting platform is in the works and that Facebook has been reaching out to prominent media organizations to partner for the launch. We also learned that:
- Users can use the platform by logging in through Facebook or Twitter.
- Comments are threaded, and can be voted up (“Liked”).
- Comments are synced across a publisher’s site and Facebook Page, meaning that a comment made on a publisher’s site will show up on its Facebook Page, and vice versa.
We have reached out to Facebook for official confirmation and will update this post with any further information.
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