Back in September, Justin.tv released apps for Android and iPhone that allow users to stream live video recorded on their smartphones directly to the Justin.tv website.
Matthew DiPietro, VP of marketing and communications at Justin.tv, says the team learned an important lesson from this first crack at apps: Broadcasting live may not be the coolest aspect of the mobile video experience. In fact, more than 90% of video views came after the videos were posted.
With SocialCam, Justin.tv is focusing more on the social aspect of mobile video. Much like Instagram, which makes it easy for people to snap pics and share them on the fly, SocialCam uploads video automatically, letting users tag people in the video and share that video with friends across social media platforms.
“SocialCam is created to be social at its core,” says DiPietro. “It takes the idea of watching home movies into the social generation.”
We’re not exactly sure how the app works yet — the team gave us a sneak peek with the screenshots below — but we could see it catching on.
As of right now, the app is slated to launch on Android and iPhone pre-SXSW. You can sign up to test it out here.
iPhone
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