The service, called ShopAlert, is launching with the backing of Hewlett-Packard, Kmart, JetBlue, SC Johnson, Kibbles ‘n Bits and others. AT&T claims this is the first time a major operator in the U.S. is introducing such a program on a large scale.
ShopAlert, developed with Placecast, is currently available in Chicago, Los Angeles, New York and San Francisco. To get the service, consumers are directed to sign up at a dedicated site.
According to a release from AT&T, the messages “are enhanced with information such as weather, traffic, and local shopping area details to more effectively engage consumers.”
The release didn’t outline how close a consumer needed to be to get the messages. ShopAlert employs what the company calls a “geo-fence” around a retail location, event or geographic area and sends messages when consumers are within the area. AT&T reps could not be reached for comment.
Those brands, however, aren’t the first to use ShopAlerts. Placecast last year worked with The North Face to create geo-fences around stores, hiking areas, parks and locales that are popular with the brand’s customers. In December, Google also launched a beta program in December in which offers by marketers could be geotargeted.
Photo courtesy of iStock, sjlocke.
More About: att, Hewlett-Packard, mobile advertising, Placecast
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