Neither Apple nor Verizon has released official sales information about the device, with the exception of an earlier report that Verizon iPhone sales have so far exceeded all previous initial phone launches in the carrier’s history.
Verizon’s Daniel Mead also attributed the embarrassingly short lines for the Verizon iPhone with the fact that 60% of purchases were made online.
As Fortune‘s Phillip Elmer-DeWitt notes, 60% of what? That’s the big question — and one Verizon says it won’t answer until its next quarterly earnings report.
TheStreet‘s Scott Moritz reads this 60% figure as confirmation that Apple and Verizon moved more than 1 million units the first weekend the dev ice was available. Moritz arrives at this number by using analyst estimates of 600,000 pre-orders. Assuming that number is accurate, that would account for 60% of launch sales, thus bringing the total to 1 million.
The iPhone 4 famously sold 1.7 million units in its debut weekend in June 2010.
We wouldn’t expect the Verizon sales to approach the iPhone 4 figures; after all, aside from the carrier, nothing about the device has significantly changed in eight months. Instead, it’s likely that the true demand of the Verizon iPhone — and its overall impact on AT&T’s churn — will be visible when the next iPhone launches. If history is any indicator, that will be in June.
We’re of two thoughts when it comes to the lack of any concrete Verizon iPhone sales figures. On the one hand, not having the information indicates that the figures have fallen short of expectations. On the other hand, the expectations of Verizon iPhone sa les could quite possibly...
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