We’ve taken the time to synthesize the various social media related data points from the big show. Here’s how Oscar stacked up.
TV Ratings
With the lack of a major tent pole attraction like Avatar, industry analysts expected television ratings to dip for the 83rd Annual Academy Awards.
Early overnights indicate that household ratings were down 7 percent versus 2010.
The sh ow reported a 26.5 household rating, compared to last year’s 27.5. Notably, though, the ad-targeted 18-49 demographic rating is estimated to be 14.5 — which is on par with last year’s show.
ABC managed to spin the Fast National ratings, noting that the 37.6 million viewers surpassed the Emmy Awards, Grammy Awards and Golden Globes. ABC also points out that this was the second-biggest audience since 2007.
As with the Super Bowl, the Grammy Awards and the Golden Globes, Twitter was a prime outlet for Oscar chatter.
We’re seeing conflicting numbers as to how many total tweets were generated by the Academy Awards. Tweetbeat tells us it estimates that 400,000 tweets were sent during the telecast, whereas TweetReach pegged the total number of tweets at 1,269,790.
During the show itself, a few specific moments generated major spikes in Twitter activity.
The first moment came early in the evening, when Melissa Leo dropped...
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