The project kicks off on March 7, at which time fans should head on over to a dedicated website. There, folks can select a move, lyric or crowd reaction to incorporate into the vid, or even use their webcams to contribute their own dance moves.
The director, Dennis Liu, will then pick the best clips and integrate them into the final video, which will be released during the first week in April.
If this formula sounds familiar to you, it’s because the project is being led by the creative team at Radical Media, who also worked on The Johnny Cash Project. That initiative yielded a crowdsourced video for Cas h’s “Ain’t Not Grave,” which was nominated for Best Short Form Music Video in the 53rd annual Grammy Awards (sadly, it lost out to the Fame Monster herself, Lady Gaga).
“Behind the Mask” is a song off of Michael, an album that posthumously dropped in December, and teased extensively on both Jackson’s website and on Ping pre-release.
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