Mashable! - How Egyptians Used Twitter During the January Crisis [INFOGR

How Egyptians Used Twitter During the January Crisis [INFOGRAPHIC] Over the past several days, Twitter and other social media platforms have been flooded with links, images and information about the current political crisis in Egypt. Social media intelligence firm Sysomos has analyzed a lot of the Egypt-related tweets and mined them for important cues, such as keywords and location data, that might show us just how news and information about Egypt are being disseminated via social media. Twitter has been framed — by its founders, no less — as an important news-bearing medium in this any many other situations of global portent. Even while the service, and in fact, all Internet access, has been intermittently blocked in Egypt during the crisis, news, video clips and images continue to spread...

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Mashable! - Startup Launches to Save Men From Giving Bad Gifts on Valent

Startup Launches to Save Men From Giving Bad Gifts on Valentine's Day [INVITES] If anecdotal evidence is to be believed, men are notoriously bad gift-givers. Seattle-based startup Thoughtful launches its social gifting private beta product Tuesday — just ahead of Valentine’s Day — to help save the day. The premise is simple enough: Men need help buying gifts; Thoughtful connects to Facebook to surface local experiences and gift recommendations that match their mates’ tastes. Thoughtful curates gifts sourced from local merchants who work with the startup to feature their products and experiences. Gifts start at $25 and include affordable spa options or much pricer fare: clothing, accessories, Valentine’s Day dinners and romantic weekend getaways. The service will continue to keep track...

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Mashable! - iPhone App Strips Out Spam to Turn Twitter into a News Reade

iPhone App Strips Out Spam to Turn Twitter into a News Reader The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here. Name: Smartr Quick Pitch: Smartr is a news reader for Twitter on the iPhone. Genius Idea: Web denizens are turning to social sites to find and consume news more and more. Smartr, an iPhone app released in mid-December, is going after the social news crowd who turn to Twitter for their daily news fix. Smartr for iPhone [iTunes link], which comes from natural language processing startup Factyle, gathers all the tweets in your Twitter timeline and determines which of them have meaningful content. The app then fetches the web pages...

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Mashable! - Digg Gets an Overhaul to Draw Users Back

Digg Gets an Overhaul to Draw Users Back Digg has launched an overhaul and redesign of the struggling social media service in an attempt to bring users back and regain some momentum. This rollout incorporates three major changes for the site. The first is a redesign of the site based on user feedback. It places the key Digg topics — Gaming, Technology, Science, etc. — at the top of the page rather than on the side. Story pages have been cleaned up, and the “submit” box has been given more prominence. It now sits at the top of every page, while search has been been reduced to a magnifying glass icon that will display the search box when you click it. The second part of the update focuses on profile pages and the return of profile statistics. At the top right of every profile page are...

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Mashable! - “New York Times” Updates Homepage With Links to Twitter & Fa

"New York Times" Updates Homepage With Links to Twitter & Facebook On the same day it quietly rolled out an algorithm-based recommendations service, The New York Times added links to both its Facebook and Twitter accounts on its homepage. Now, two tiny logos — one for Facebook and one for Twitter — appear to the right of the words “Follow us” under the New York Times header. The logo is situated between a search box and, perhaps ironically, a text ad for home delivery. Lists of stories recommended by editors and one’s Facebook friends are listed below. At the time of writing, the newspaper has nearly 2.9 million followers on its main Twitter account and a little more than 1 million Facebook fans. It’s yet another sign of the times in the ever-evolving — and increasingly overlapping...

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Mashable! - Foursquare’s University Badges Now Available at All Colleges

Foursquare's University Badges Now Available at All Colleges & Universities Foursquare has just announced that its “Foursquare for Universities” program is now available at every college and university around the world. That means the new-to-many-campuses university badges can be unlocked by any relevant checkins at any college or university campus around the globe. Foursquare’s collegiate checkins program began about a year ago with a partnership with Harvard. At the time, the idea behind the partnership was to help students connect with colleagues, friends and professors through the app and to help campus visitors find their way around interesting and useful on-campus locations. Last fall, Foursquare launched Foursquare for Universities, an official program to partner with many different...

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Mashable! - Facebook, Google, and IBM Partner With Whitehouse to Encoura

Facebook, Google, and IBM Partner With Whitehouse to Encourage Entrepreneurship After promising a basketful of tax breaks for small business in his State of the Union address last week, Presdient Obama seems to be standing behind his commitment to entrepreneurship — at least where highly visible initiatives are concerned. On Monday, the White House announced Startup America, a national campaign to encourage startups. The initiative will be chaired by AOL co-founder Steve Case. The campaign already has an impressive list of partners, including Facebook, Intel, IBM, HP, the Kauffman Foundation, and Google. These partnerships bring a lot of cash to the table, but not everyone is convinced the new campaign represents a true opportunity for startups. Small business blog Gigaom, for instance,...

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Mashable! - “New York Times” Quietly Rolls Out Recommendations Service

"New York Times" Quietly Rolls Out Recommendations Service Today, The New York Times quietly rolled out a new page that serves up a list of recommended stories based on recently read items. Available at NYTimes.com/recommendations, the page is designed to help readers “see through the news fog,” NYT lead technology reporter Nick Bilton tweeted. It lists 20 recommended articles alongside personal data about the sections and topics one reads most often, suggesting that content is suggested based on those criteria rather than, for example, keywords. As far as we can tell, the feature is not integrated into the rest of the site, at least not yet. And unlike The Huffington Post‘s recommendation system, for instance, there is nothing social about it — suggestions are based purely on one’s...

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Mashable! - MacBook Air Suspended From Balloon in Apple Store Display [V

MacBook Air Suspended From Balloon in Apple Store Display [VIDEO] Apple’s marketing prowess apparently extends beyond its TV spots and much-hyped press conferences — it goes into in-store displays as well. The above video, captured in an unidentified Apple Store, seems to have taken inspiration from Pixar’s Up. A MacBook Air, which is touted for its light form factor (it weighs roughly three-quarters of a pound), is shown suspended from a balloon. (Admittedly, it could be a cardboard replica, although it effectively conveys the message either way.) Interestingly, Apple’s ads for Air seem to have mostly played up its thinness rather than its weight. Perhaps the company should tap its store personnel for more marketing suggestions. [Via TNW] More About: apple, macbook air, MARKETINGFor...

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Mashable! - HarperCollins Plans To Publish Novel Submitted To Social Net

HarperCollins Plans To Publish Novel Submitted To Social Network for Teen Writers Thanks to HarperCollins’s crowdsourced social network, one teen writer from Ireland will get the chance to see her novel, The Carrier of the Mark, on the printed page. According to a release from HarperCollins, Leigh Fallon had attempted to get her novel published in the past, to little avail. Finally, she submitted the book to Inkpop — a Kickstarter-esque site for teen authors — and soon her manuscript was voted into the “Top Five.” Such an honor garners books a review by an editor at HarperCollins, and, perhaps, publication. Fallon is the first to have her book chosen for print (it’s about paranormal romance, surprise!), but more books will be announced soon. Fallon’s book will come out in the fall of...

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Mashable! - Google Spent More on Lobbyists in 2010 Than Yahoo, Facebook

Google Spent More on Lobbyists in 2010 Than Yahoo, Facebook & Apple Combined Google dropped $5.16 billion on lobbyists in 2010, according to the Lobbying Disclosure Act Database. The sum represents a 29% increase over the $4 billion the company spent in 2009. The search giant hired its first lobbyists in 2006 and has increased its spending in the category every year since. With issues like net neutrality, online privacy and online tracking getting legislative attention in 2010, it’s no surprise that the company’s lobbying budget continued to increase throughout the year. Google spent more money on lobbyists in 2010 than Yahoo, Facebook and Apple combined, the lobbying disclosure database reveals. Facebook, which filed its first lobbying disclosure in Q2 of 2009, paid lobbyists $351,390...

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Mashable! - Google Launches Voice-to-Twitter Service To Help Protesters

Google Launches Voice-to-Twitter Service To Help Protesters in Egypt A group of engineers from Google, Twitter and SayNow (which Google acquired last week) were hard at work building a speak-to-tweet service for protesters in Egypt this weekend. The service, which is already live, enables users to send tweets using a voice connection. Anyone can tweet by leaving a voicemail on one of three international phone numbers: +16504194196 or +390662207294 or +97316199855. Tweets sent using the service will automatically include the hashtag #egypt. People can also listen to the messages by dialing the above numbers, and by clicking on the links posted to @speak2tweet. “We hope that this will go some way to helping people in Egypt stay connected at this very difficult time. Our thoughts are with...

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Mashable! - New York City Subway System Comes Alive in HTML5 & Javascrip

New York City Subway System Comes Alive in HTML5 & Javascript [VIDEO] If you live in New York City, you most likely have a love/hate relationship with the subway (one that tends to wander toward “hate” more often than not). Well, Brooklynite, musician and Google Creative Labs employee Alexander Chen has created a little HTML5/Javascript art project that is sure to put a smile on your face next time you’re crammed into a crazy person’s armpit whilst enjoying the eclectic symphony of children crying on your morning commute. Conductor, Chen’s recently released project, is an interactive subway map that pulls data from the MTA's public API to illustrate the motions of the New York City transit system. Colored lines representing each train move across the screen in accordance with the real...

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Mashable! - The Truth About Cutting the Cable TV Cord [VIDEO]

The Truth About Cutting the Cable TV Cord [VIDEO] Ad agency Hill Holliday recently conducted an experiment, asking five families to give up cable TV in favor of connected TV devices for a week. The growing availability of online content and video subscription services, coupled with an exploding market for connected devices, has pushed the idea of cord cutting — or dropping a traditional cable TV subscription package in favor of online video sources — into the mainstream. But how viable is the concept, really? For its experiment (which the agency stresses was not intended as a scientific research study), Hill Holliday provided each family with a different connected device: the Roku, Apple TV, Xbox 360, Boxee Box and Google TV. The agency conducted interviews with the participants at the...

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Mashable! - Facebook To Launch Third-Party Commenting Platform [CONFIRME

Facebook To Launch Third-Party Commenting Platform [CONFIRMED] Facebook is about to launch a commenting platform to compete with the likes of Disqus and other third-party services, sources familiar with the matter have told us. The rumor was first reported by Cnet Monday afternoon. People familiar with the matter have confirmed that a commenting platform is in the works and that Facebook has been reaching out to prominent media organizations to partner for the launch. We also learned that: Users can use the platform by logging in through Facebook or Twitter. Comments are threaded, and can be voted up (“Liked”). Comments are synced across a publisher’s site and Facebook Page, meaning that a comment made on a publisher’s site will show up on its Facebook Page, and vice versa. We have reached...

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Mashable! - Justin.tv To Launch Social Video-Sharing App

Justin.tv To Launch Social Video-Sharing App The guys over at Justin.tv are planning to launch SocialCam, a video-sharing app for mobile that will make uploading video to one’s social network a snap, in early March. Back in September, Justin.tv released apps for Android and iPhone that allow users to stream live video recorded on their smartphones directly to the Justin.tv website. Matthew DiPietro, VP of marketing and communications at Justin.tv, says the team learned an important lesson from this first crack at apps: Broadcasting live may not be the coolest aspect of the mobile video experience. In fact, more than 90% of video views came after the videos were posted. With SocialCam, Justin.tv is focusing more on the social aspect of mobile video. Much like Instagram, which makes it...

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Mashable! - How Journalists Are Using Social Media to Report on the Egyp

How Journalists Are Using Social Media to Report on the Egyptian Demonstrations With the Internet still inaccessible for the majority of people in Egypt, much of the international community is relying on journalists with satellite phones for real-time updates on the violent protests calling for Hosni Mubarak to resign after 30 years in power. The demonstrations are continuing despite the government’s attempts to block communications channels, including the Internet, SMS, TV broadcast by journalists, and mobile networks. Pundits have been weighing in on the role of social media in sparking the uprising, and whether it is a necessary ingredient in accelerating modern revolutions or simply an over-hyped notion. In some respects, the attempt to block communication has done little to stifle...

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Mashable! - New Technology Measures Emotional Responses to Web Videos

New Technology Measures Emotional Responses to Web Videos Startup Affectiva is building technologies to measure emotion in web video. It is technology the founders, MIT scientists Dr. el Kaliouby and Dr. Rosalind Picard, are looking to perfect with the help of a newly awarded $150,000 grant from the National Science Foundation (NSF). Affectiva, a commercial rendering of MIT’s FaceSense (also NSF-funded) technology, was originally dreamt up to help those with autism spectrum disorders better understand emotion. The founders now see the potential of opening their emotion measurement technology for market research, product testing and development, clinical use and other academic purposes. In its current web state, Affectiva analyzes a single facial expression associated with happiness: the...

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Mashable! - 100+ Upcoming Social Media & Tech Events

100+ Upcoming Social Media & Tech Events Every week, Mashable puts together a calendar of upcoming social media and web events, parties and conferences. Would you like to have your conference or event listed here? If so, please contact us for the Mashable Media Partnership Guidelines document. If your event meets our requirements, contact us at least one month before your event to establish a media partnership with us. For more upcoming listings, check out Mashable’s‘s Events section. In the meantime, here are some tips on how to network, share your information and/or promote your event(s) using social media: The Future of Event Planning and Social Media HOW TO: Plan and Promote Events with Social Media 35+ Ways to Find and Plan Events Online 8 Ways to Create Paperless Business Cards...

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Mashable! - Motorola Evokes “1984″ Ad To Tweak Apple [VIDEO]

Motorola Evokes "1984″ Ad To Tweak Apple [VIDEO] Motorola is picking a fight with Apple, attempting to use the latter’s iconic “1984″ ad against the the company. A video hyping an upcoming Super Bowl ad for Motorola’s Xoom tablet lays down the gauntlet. Called “Goodbye 1984,” the ad features a shot of Earth — from space — outfitted with a pair of iPod earbuds. “2011 looks a lot like 1984,” reads the ad. “One authority. One design. It’s time for more choices.” The ad then touts features from the Xoom, like a dual-core 1GHz processor, 1080p HD video playback, a 5-megapixel rear-facing camera and a 2-megapixel front-facing camera. A rep from Motorola said that the company’s PR agency, Weber Shandwick, created the video, which is meant to hype a 60-second ad, by New York ad agency Anomaly,...

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Mashable! - HOW TO: Create a Facebook Engagement Policy

HOW TO: Create a Facebook Engagement Policy The Facebook Marketing Series is supported by Buddy Media, Power Tools for Facebook. Unsure how to respond on Facebook? Download Buddy Media's free whitepaper, "The Definitive Guide to Social Media Moderation and Publishing." With more than 700 status updates posted on Facebook per second, you need a game plan. As Facebook has become a primary customer interaction point for businesses, many companies have established formal policies for how community managers and employees should engage with fans. These engagement policies run the gamut from a brief checklist of best practices to a multi-page legal document with detailed instructions on how to handle issues. Since every company’s goals, style and tone are different, it’s important to develop...

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Mashable! - World Bank Opens Data Catalogue for Social Good Competition

World Bank Opens Data Catalogue for Social Good Competition Voting has just opened on the World Bank’s Apps for Development Competition. The competition marks the first time the World Bank, an international institution that makes loans to developing countries, made available its catalogue of development data to the general public. Apps for Development tasked the public and developer communities to take the World Bank’s data and create tools, games, apps or analysis to solve the global issues. A gallery of the submissions can be found here. All the submissions were required to use World Bank data and work to solve the Millennium Development Goals, a list of philanthropic targets to be reached by 2015. The goals are linked to topics such as world poverty, education, health, gender equality,...

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Mashable! - Why Social Media Is Bringing Back Our Grandparents’ Values [

Why Social Media Is Bringing Back Our Grandparents' Values [OP-ED] This post reflects the opinions of the author and not necessarily those of Mashable as a publication. Josh Rose is the EVP, digital creative director of ad agency Deutsch LA, who, when time permits, moonlights as a photographer. Follow him on Twitter: @joshrose. On January 4 at 9:46 p.m., I posted this message to Facebook: "Vegas tomorrow. Who's in?" I was preparing for my drive/pilgrimage to Las Vegas for CES. And, as one does, I alerted 500 of my closest Facebook friends of this fact. I didn't even think much of it. The next morning, before I settled into the long drive, I stopped in to my local coffee shop. Ashley, who works there and knows my kids' names, asked, "Your usual?” And then added, "Heading off to Vegas, huh?"...

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Mashable! - Google Docs Gets “Gmail-ified”

Google Docs Gets "Gmail-ified" Google has released an update to Google Docs that makes it easier to find, organize and share documents. The refresh focuses around the Google Docs document list, the page where users choose which documents they want to access or edit. The search giant has launched a series of new filters designed to help users more quickly navigate larger caches of documents. It has added visibility filters so users can find private documents, public documents or draft documents. It also has added ownership filters so it’s easier to find the documents based on author, or documents others have shared. Google Docs has also gotten another addition, thanks to Gmail. Google has added a “priority sorting” filter to the documents list, bringing the most important documents...

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Mashable! - Startup Applies Hot-or-Not Style Ratings to Professional Net

Startup Applies Hot-or-Not Style Ratings to Professional Networks LinkedIn recommendations are awkward. You need to solicit them, they’re not anonymous, and they are generally too vague to be particularly useful to potential employers. Now, startup Mixtent is launching an alternative reference system that asks professionals to play a game of skill set “hot or not” with their LinkedIn networks, instead of writing recommendations. After one connects his or her profile to Mixtent, the application asks the user to choose two people who share a particular skill. It then asks the user to decide which person is better at it. The algorithm is built to generate comparisons that are fair (so an intern doesn’t get matched against an SVP, for instance), and relevant to the user’s own skillset. If it...

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Mashable! - Eminem To Star in Lipton Brisk Super Bowl Spot

Eminem To Star in Lipton Brisk Super Bowl Spot Lipton Brisk’s Super Bowl ad this year could be called “The Eminem Show.” The rapper, or at least an animated version, will appear in an ad showing a “typical day” in his life. The video from the ad hasn’t been posted, but a rep for Mekanism, the production company that created it, said there’s a chance that a teaser for the ad might be posted. The ad is Eminem’s first product endorsement. According to The New York Post, the rap star is getting more than $1 million for the ad. The going rate for a 30-second Super Bowl buy this year is around $3 million. About a decade ago, Lipton Brisk ran claymation-like animated ads featuring various celebs, including one featuring Danny DeVito that ran during the 2002 Super Bowl. More recently, the PepsiCo...

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Mashable! - Mashable Weekend Recap: 15 Stories You May Have Missed

Mashable Weekend Recap: 15 Stories You May Have Missed It was a busy weekend here at Mashable, with a revolution underway in Egypt, Zuckerberg yukking it up on Saturday Night Live, and a new version of Angry Birds on the way. Afraid you missed something? If you did, we’re here to get you all caught up — the perfect way to spend some quality time on a Monday. So here it is, a weekend’s worth of Mashable goodness, all laid out for you in a neat column. Take it all in, and then make it a great week. News and Opinion Essentials 8-Year-Old Girl Lectures Egypt's Mubarak on YouTube [VIDEO] Twitter Declares, "The Tweets Must Flow" BlackBerry Service Restored in Cairo? [UPDATED] How Much Does Identity Theft Cost? [INFOGRAPHIC] Helpful Resources HOW TO: Land a Job at 9 Hot Startups Plug Hub...

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Mashable! - Apple Changes Policy on Water-Damaged iPods

Apple Changes Policy on Water-Damaged iPods Apple has amended its policies for water-damaged iPods, according to new service documentation. The French website igeneration.fr published an image provided by an Apple Authorized Service Provider that highlights a more lenient approach to dealing with water-damaged devices. Apple devices, like the iPhone, iPod touch, iPod nano and iPod shuffle, have a liquid contact indicator (LCI) at the bottom of the headphone jack. The sensor changes color — from white/silver to red or pink — if it comes in contact with water. When inspecting non-functional phones or iPod units, Apple repair specialists can use a magnifying flashlight to peer into the port to see if the sensor has changed color. These sensors are not supposed to be activated by changes in...

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Mashable! - DEMO: Rdio Now Available on Sonos

DEMO: Rdio Now Available on Sonos Music subscription service Rdio recently took its 8 million song library beyond the desktop and mobile sphere with an integration with Sonos’s wireless multi-room music system. We first heard about this partnership at this year’s CES, and now Rdio is live on the music system. The Sonos S5 system — which we introduced you to back in June — works as a speaker for all music in the cloud. It can play music from your iTunes, as well as services like Pandora, Rhapsody, Napster, SIRIUS, Last.fm and a ton of radio stations and podcasts. One can use a smartphone or iPad to control the whole shebang — for around $400 per room. Now, Rdio, a super social music subscription service that lets you follow friends and listen to music on demand, is part of the Sonos stable...

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Mashable! - Skype To Hire 350 People in 2011

Skype To Hire 350 People in 2011 Google is not the only company with plans to go on a hiring spree this year: Skype announced Monday that it expects to hire 350 people between now and the end of 2011. Many of the hires will be placed at Skype’s new offices in Palo Alto, a spokesperson told Mashable. The company is looking “to add super star engineers to our already super talented team” at that office, she added. The company, which recently acquired video-calling service Qik for a rumored $100 million, has rolled out a number of new services lately, including video calling on Apple mobile devices. The company will need additional engineering talent to help build out its current set of products, in addition to developing new ones. Currently, 85 openings are listed on Skype’s careers page. For...

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Mashable! - Facebook Deals Goes Live in Europe

Facebook Deals Goes Live in Europe Facebook Deals, a service that enables users to surface nearby deals using their mobile phones, went live in five European countries Monday morning. Facebook users in the UK, France, Germany, Spain and Italy can now take advantage of the first round of offers from companies like Starbucks (free coffee), Mazda (20% discounts on Mazda MXes) and clothing retailer Benetton (£2/€2 charitable donation to Architecture for Humanity). Users can find deals by looking for the yellow icon when they check in to venues using Facebook Places, available through Facebook’s official iPhone and Android apps, as well as touch.facebook.com. Users can simply click on a deal to claim it, and then show it to the cashier to cash in. Deals claimed can then be shared to their newsfeeds,...

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Unleaded Group’s Nonstop Kindle E-Book About Internet SEO Hits Amazon Best Sellers List

Written by the staff of Denver’s premier website design and development firm, the electronic book is a detailed guide to garnering top rankings within such search engines as Google and Yahoo.Denver, CO (PRWEB) January 29, 2011The Unleaded Group, Denver’s premier website design and development firm, hit the Amazon.com best sellers list in January for Kindle ebooks with its Nonstop: Uncommonly good advice about taking the Internet to new levels, ranking as high as #48 on January 25th in the Reference>Writing>Technical list for sales of books design for electronic delivery over Amazon’s exclusive Kindle e-reader.The Unleaded Group book, published in May, 2010, was featured in Amazon’s US Book Store – Amazon Insider (http://www.onlineprint.us/2011/01/21/nonstop-uncommonly-good-advice-about-taking-the-internet-to-new-levels/)...

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Google's New Content Farm Algorithm In Action

Google's New Content Farm Algorithm In ActionBy: Navneet Kaushal2011-01-31Google had announced earlier this month that it will Focus on Content Farms in 2011. In regards to the same they have launched two major algorithmic changes focused on content farms and low-quality sites or spammy sites that are noticed in Google search results. Well, the algorithmic changes were approved, launched and in action now.Google's New Content Farm Algorithm In ActionMatt Cutts, Google's Principal Engineer, confirms it in his personal blog post. In the post, Matt updated the news by saying, "My post mentioned that "we're evaluating multiple changes that should...

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Mashable! - Is This The LG Optimus 3D Smartphone? [PIC]

Is This The LG Optimus 3D Smartphone? [PIC] Photographs purporting to be the upcoming LG Optimus 3D smartphone have hit the web. At CES 2011, LG showed off some glasses-free 3D screens that could be used in smartphones. A pair of leaks last week indicated that a new 3D smartphone, dubbed the Optimus 3D, could make its debut at February’s Mobile World Congress. Phandroid received Monday a photo of the alleged device from an anonymous tipster. The phone, which doesn’t look like either the Optimus 2X or the Optimus Black, could be the first glasses-free 3D mobile handset to hit the market. These are the specs, according to the Phandroid tipster: Large screen — Phandroid estimates that it is 4.3 inches. The screen offers glasses-free 3D visuals. Dual-core processor with multi-channel RAM....

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Mashable! - Facebook Ads Perform Half as Well as Regular Banner Ads [STA

Facebook Ads Perform Half as Well as Regular Banner Ads [STATS] Ads on Facebook cost more but got fewer click-throughs in 2010 compared to 2009, and performed about half as well as traditional banner ads, according to a new survey. A study conducted by Webtrends looked at more than 11,000 campaigns on Facebook to try to establish benchmarks for brands looking to advertise on the platform. According to Webtrends, the average click-through rate (CTR) for Facebook ads in 2009 was 0.063% and 0.051% in 2010 — half as much as industry standard of .1%. The cost per click (CPC) was also $0.27 and $0.49 for those periods, respectively. Webtrends also detailed the cost-per-thousand (CPM) and cost per fan (CPF): According to the study, not all visitors to Facebook interact with ads the same way....

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The Ultimate Email Marketing Success Kit

Complimentary Success Kit:Jump-Start Your Email MarketingSuccessful email marketing is measured by more than just open andclick-through rates. If you want actionable advice to help you becomean email marketing superhero, we have a great compilation of resourcesto jump-start your efforts.Over 10,000 marketing professionals have utilized the Email MarketingSuccess Kit for its expert insights and tips on email marketing,including:* 20 Quick Tips for Improving your Email Programs* Getting the Most out of Email and Social Media* Increasing Response to your Email Marketing Program* How to Prevent Emails from Being Marked as "Spam"* and much more!http://aj.600z.com/aj/98651/0/cc?z=1&b=98407&c=98650Get access to the latest marketing techniques to help you improveyour email programs, maximize...

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Getting Back to the Basics of Social Media:VIDEO

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New Online Directory DeclareMedia Helps Advertising Agencies Get Their Word Out

Local Internet Directories Assist Advertising Agencies to get more clients to their websiteSalt Lake City, UT (Vocus/PRWEB) January 31, 2011DeclareMedia has created a new way for many local businesses to get the word out by using their online directory. They can help advertising agencies with a listing in the directory for free. If businesses want to be shown on the homepage for only $20.00 per month space is limited so hurry and get a featured placement before it gets taken by other competitors.Businesses are probably trying to figure out how to maximize marketing dollars and get ahead of their competition using the internet. DeclareMedia wants to make it easy for advertising agencies by using multiple directories to get more clients. If anyone searches on Yahoo or Google for Florida ad agencies,...

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Learn the Science of Email Marketing - Free Webinar

Exclusive Live Webinar - Register NowRegister for the Science of Email Marketing Webinar now!Webinar DetailsDate/Time: Thursday, Feb. 10 at 2pm(click here for local time)Duration:60 minutes, including Q&ASpeaker:Dan Zarrella, Social Media Marketing ScientistEmail marketing is the standard by which all other online marketing is measured. Everyone has an email address, and many of us read our emails all the time and everywhere via our mobile devices.Did you know that Tuesday at 11am is one of the worst possible times to send your email campaigns? Stop relying on guesswork and hunches to drive your email marketing--you might be shooting yourself...

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